Our goal is to provide bold clothing that encourages women to look and feel true to themselves.

Holen Apparel was created when two sisters got tired of not being able to find bold, high-quality items that weren't insanely expensive. They searched for timeless staple pieces to put in their wardrobe that didn't rely on current fads of fast fashion. After months of interviewing around, they realized that they weren't the only ones wanting these qualities in a clothing company, so they started their own.

Our pieces go through a selection process that consists of requirements for quality, uniqueness, versatility, and price. Each item is hand-curated from upcoming designers and brands so you can have the best there is.