Our goal is to provide modest clothing that encourages women to look and feel true to themselves.


Holen Apparel was created when two sisters got tired of not being able to find modest clothing that was bold, edgy, and flattering. They also searched for timeless staple pieces to put in their wardrobe that didn't rely on current fads of fast fashion. After months of interviewing around, they realized they weren't the only ones wanting these qualities in a clothing company, so they started their own.


Our pieces go through a selection process that consists of requirements for quality, uniqueness, versatility, and of course, modesty. Each item is hand-curated from upcoming designers and brands so you can have the best there is.


The days of compromising style for modesty are over. Our hope is that when you wear Holen Apparel you feel empowered, uniquely beautiful, and the truest version of yourself!