Authenticity Is The New Black

Holen Apparel
"Every day we have the opportunity to pick authenticity, and doing so reminds ourselves and those around us that we are all beautiful in our own unique way. We are the generation that might finally get this “being true to yourself” and “owning your quarks” thing down." - April McCallister, Model, Actress, & Disney Princess
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Allergic to Disrespect

Holen Apparel
"I’ve noticed that being the boldest, unique-est, you-est of you, also means not staying in situations that are hindering or hurting you, listening to that voice in your gut, and deciding to put faith in your gifts and ambitions above anyone else’s" - Alex Davis, Iris and the Shade
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The Hand-Me-Down Flannel

Sarah Hamilton
"Fashion is about wearing what makes you feel like your true self, it has no limitations, no age limits, and no rules." - Sarah Hamilton, Founder & CEO of Holen Apparel
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