Authenticity Is The New Black

Holen Apparel
"Every day we have the opportunity to pick authenticity, and doing so reminds ourselves and those around us that we are all beautiful in our own unique way. We are the generation that might finally get this “being true to yourself” and “owning your quarks” thing down." - April McCallister, Model, Actress, & Disney Princess
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The Hand-Me-Down Flannel

Sarah Hamilton
"Fashion is about wearing what makes you feel like your true self, it has no limitations, no age limits, and no rules." - Sarah Hamilton, Founder & CEO of Holen Apparel
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