Alpine Threadz

As you go through the various stages in your life, you find that your priorities change. I grew up always wanting to be the best at everything I did and was a hopeful future CEO. I was raised to work hard and to be proud of my accomplishments. Which, I still am of course. But over the years, my perspective has also changed.

It is too easy to get caught in the day-to-day of life, where you seemingly lose yourself along the way. I found this to be true once I started working full-time out of college. The world glamorizes “The Grind” and “Hustle Culture,” but you soon realize that there is more to life than work.

Although I still have my busy full-time job, I have created a successful side hustle that I hope to take full time one day. I was able to find something fun, creative, and sustainable that could also make money. Alpine Threadz is a clothing brand that takes thrifted/secondhand clothing and turns it into something completely new. Now that I have seen what life as your own boss could be like, it is even harder to work a typical 9-5 (or in my case, until 3 AM many nights).

All of this is to say that it is ok to not know what you want, to change your mind, or to just want to take some risk for once. I wish more people would these days. We get so consumed in keeping up with the Jones’ and just waiting for the weekend. Always remember to stay true to yourself and live your best life while you can, because tomorrow is never promised.

- Chloe

Written by Holen Apparel